PowerMoves is the “brain child” of Wendy Day, an entrepreneur, author, and artist career builder with nearly three decades of experience in the music industry. She got her start in music as the Founder of the not-for-profit Rap Coalition, educating thousands of potential rap artists about the music industry. Day is the author of the book How to Get a Record Deal (with audiobook narration from Slick Rick) and founded the educational website, ArtisticVision.io.
Who Is Wendy Day?
Throughout the 1990s, Wendy Day made her name by brokering several landmark deals in hip-hop: Master P and No Limit Records’ distribution deal with Priority Records, Twista’s 50/50 joint venture with Atlantic Records, and Cash Money Records’ $30 million deal with Universal Music Group. She also was instrumental in securing Eminem’s first contract with Aftermath/Interscope, having organized and invited him to perform at the 1997 Rap Olympics where he was discovered; David Banner’s multi-million dollar deal with Universal Records; and a few other leveraged deals. In addition, Day has played a role in the careers of Lil Wayne, B.G., Juvenile, Hot Boys, C-Murder, Fiend, Do or Die, Boosie, Webbie, Lil Donald, Ras Kass, Trouble, Young Buck, Foolio, and many others. Her clients have collectively sold over 1 billion sound recordings thanks to her guidance.
In 1995, Day founded the for-profit music consulting company PowerMoves, which helps artists and independent record labels start and manage independent companies with the goal to maximize the money artists make from their music by allowing them to seek investors rather than labels. This allows them to maintain possession of their masters and publishing while giving them the tools to take control of their careers and make a larger share of the income while retaining artistic control. The concept behind the company is to offer artists, who have the proper funding, the know-how to succeed, allowing investors to reap benefits while the artists earn more in the long run.
Day holds an MBA in Marketing and a Master’s degree in African American Studies. An in-demand expert on music industry issues, she has spoken at prominent music industry conferences such as SXSW, Music Biz, CD Baby’s DIY Musician Conference, A3C Conference, and Coast 2 Coast Music Conference, as well as top universities including Harvard University, Duke University, University of Wisconsin–Madison, University of South Carolina School of Law, Temple University, Syracuse University, University of Miami, and Clark Atlanta University, plus many more. She has also been featured in major publications such as The New York Times, Billboard, Rolling Stone, NPR, VICE, Music Business Worldwide, XXL, Vibe, The Source, HipHopDX, AllHipHop, Forbes, and more. In addition, Day has appeared on major TV networks ABC, CBS, NBC, and FOX.
The Disclaimer That Keeps The Lawyers Happy
And now the annoying fine print which states that the music business is risky and although others have had success from hiring me to consult them, that does not mean that you will. There is no guarantee stated or implied in working with Wendy Day or PowerMoves, LLC.
Neither me, nor my company can control the marketplace, how fans or consumers will react to you or to your music, or your ability to put in the necessary time, work, music, content, money, and dedication it takes to succeed in the music business. There are numerous uncontrollable forces at work in building a successful career and it’s very possible you will not succeed in this industry. By hiring me as a consultant, you are paying for my time and my best efforts. You are also receiving an education in the music industry.
–Wendy Day