How We Do It

If your goal is to start a record label or build an artist’s career independently -or- if your goal is to eventually sign a financially beneficial deal with a major record label, PowerMoves can help you. You will need solid funding, most likely through an investor, friends, or family because you will need to spend around $150,000 on marketing and promotions.

Our focus is to build consumer awareness (a fan base) for the artist and brand, help build fame, and monetize the projects so there is a return on investment for the investor. To build the career and the brand, multiple releases will be put into the marketplace. We are looking to build the foundation for a successful career for the artist within a year or two by shortening the learning curve and utilizing proven methods of success in today’s music business.

After analyzing the music, the artist’s fan base, current team (if there is one), and location, we will put together a realistic Plan of Action (Marketing Plan), Budget, and Timeline. We will then make certain the structure, organization, and foundation of your company is sound via assembling and overseeing the necessary contracts, incorporations, corporate agreements, and registrations that are the basis and cornerstone of releasing music into the marketplace and making money in the music industry.

Additionally, we bring access to a legitimate distribution company such as STEM, Empire, BMG, Capitol, INgrooves, Create Music Group, AWAL, TuneCore, DistroKid, etc. We will help you release multiple projects by one artist or group and the goal is to show you how to do this, hands on, so that you can continue to do this repeatedly, building more careers and making money with music, if your goal is to run a record label.

If you need access to producers, songwriters, known artists for features (which don’t make financial sense until your buzz is strong), tour DJs, entertainment attorneys, or accountants in the entertainment industry, etc, we are happy to make the necessary introductions.

Budgets are strictly enforced with the intention of break even within the first 12 to 18 months so income can be reinvested back into the company until profitable. Investors should see a return on investment within 1 to 2 years. You will need an investment of at least $150,000 and PowerMoves charges $100,000 to quarterback your projects, so you are looking at a total investment of at least $250,000 spent over a period of 10 months (we never touch your money, you are always in complete control of the spending).

You are starting a legitimate business with the intention of growing it into a successful, profitable career or record label. If you don’t already have an investor in place, you will most likely need to have a Business Plan to secure an investor or investors. This pricing does NOT include recording, mixing, mastering, studio time, production, or office overhead. It also does not include advances, if any, or expenses for the artist. If you need funding to create the music or for office space, you will need to add that to your Business Plan.

Download Our Process

Reach out and have a conversation with us to arrange a meeting to see if you’d be interested in working together. We looks for 3 things in a client:

1. Marketable music from a charismatic artist
2. Proper funding to market and promote
3. A strong work ethic. We bring the know how and connections